Clean-label baby and toddler meal service Raised Real launched a new breakfast line with the introduction of Breakfast Oats. The plant-based and organic meal options offer a nourishing way for young ones to start the day and get supported with a range of functional benefits from thoughtfully selected ingredients. One combination of oats, blueberries, strawberries, dates and cranberry seed oil, for example, is supportive of the immune system, brain development and digestive system support.
As Santiago Merea, CEO and co-founder of Raised Real, states: "We believe that there is an opportunity to go back to the start with a product that is pretty much the opposite of what we know today as ‘baby food'—not pre-pureed, not processed, using only ingredients you can see, and now for every meal of the day."
Functional Breakfast Oats
Raised Real's Kid-Approved Breakfast Oats Support Development & More
Trend Themes
1. Clean-label Baby Food - Opportunity for disruptive innovation: Develop a clean-label alternative to traditional pre-pureed and processed baby food using visible ingredients.
2. Functional Meal Options - Opportunity for disruptive innovation: Create functional meal options for babies and toddlers that provide specific benefits such as immune system support, brain development, and digestive system support.
3. Plant-based Baby Meals - Opportunity for disruptive innovation: Offer plant-based and organic meal options for babies and toddlers, providing a nourishing and healthy start to their day.
Industry Implications
1. Baby Food Manufacturing - Opportunity for disruptive innovation: Rethink traditional baby food manufacturing processes to align with the clean-label and visible ingredients approach.
2. Health and Wellness Products - Opportunity for disruptive innovation: Introduce functional meal options for babies and toddlers as part of the health and wellness product market.
3. Organic Food Industry - Opportunity for disruptive innovation: Expand the organic food industry by offering plant-based and organic meal options specifically targeted for babies and toddlers.