The Dunkin' Sausage, Egg and Cheese Breakfast Empanada is being added to the brand's morning meal menu as a test item perfect for patrons to pick up when looking for a flavorful yet convenient option. The menu item features the signature flaky crust that authentic empanadas are known for, and is filled with scrambled eggs, sausage and cheese for the perfect all-in-one breakfast meal experience. The empanadas are great for time-poor patrons who need something that's capable of being enjoyed when on the move and with one hand.
The Dunkin' Sausage, Egg and Cheese Breakfast Empanada is being test marketed in the Detroit, Michigan, Rochester, New York and Oklahoma City, Oklahoma areas at select locations. Priced at $3.99, the item is only being offered for a short time.
QSR Cafe Breakfast Empanadas
The Dunkin' Sausage, Egg and Cheese Breakfast Empanada is Convenient
Trend Themes
1. Convenient Breakfast Options - The Dunkin' Sausage, Egg and Cheese Breakfast Empanada offers a convenient on-the-go breakfast option for time-poor consumers, providing an opportunity for other food brands to create similar grab-and-go breakfast products.
2. Flavorful All-in-one Meals - The combination of scrambled eggs, sausage, and cheese in the Dunkin' Sausage, Egg and Cheese Breakfast Empanada showcases the demand for flavorful all-in-one meal solutions, presenting the potential for innovation in ready-to-eat breakfast products across different food categories.
3. Test Market Strategies - The limited-time test marketing of the Dunkin' Sausage, Egg and Cheese Breakfast Empanada in select locations demonstrates the importance of testing new breakfast menu items in specific regions, allowing other quick-service restaurants to explore similar strategies and gather valuable customer feedback.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can take inspiration from the Dunkin' Sausage, Egg and Cheese Breakfast Empanada to develop innovative and convenient breakfast options that cater to the fast-paced lifestyles of consumers.
2. Frozen Food - The success of the hearty and flavorful Dunkin' Sausage, Egg and Cheese Breakfast Empanada presents an opportunity for frozen food companies to create ready-to-bake or microwaveable breakfast empanada options for consumers looking for a quick and tasty morning meal.
3. Convenience Stores - Convenience stores can explore the addition of breakfast empanadas, inspired by the Dunkin' Sausage, Egg and Cheese Breakfast Empanada, to their grab-and-go food offerings, providing customers with a convenient and delicious breakfast option on their way to work or school.