In honor of National Cereal Day on March Saturday, March 7, famed cereal brand Kellogg's Canada is providing a donation of $150,000 to Breakfast Club of Canada to help children in need get secure access to food. According to a recent study, 55% of Ontario families struggle to provide their children with at least one meal over the weekend.
"At Kellogg, we know how important it is to start every day off with a nutritious breakfast, but sadly thousands of children simply don’t have access to the food or programs they need to reach their potential," says Tony Chow, President, Kellogg Canada Inc. "And, in a country as prosperous as Canada, it is quite frankly unacceptable. We must do more collectively to help fight childhood hunger in communities in need across Canada."
Kellogg's Canada views National Cereal Day as an opportunity to educate Canadians and begin an important dialogue regarding weekend hunger. The funds donated will help support breakfast programs across Canada—including northern and indigenous communities—to improve access to food.
Branded Hunger-Fighting Campaigns
Kellogg Canada Donated $150,000 to the Breakfast Club of Canada
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Industry Implications
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