Quaker Oats recently launched an all-new breakfast cafe called the 'Oat Café' in Shoreditch district of London, offering a different variety of porridge every half hour.
The three-day pop-up operates from 9am to noon, featuring recipes that have been created The Great British Bake Off's first-ever winner Edd Kimber, as well as cook, author and founder of We Are Food, Anna Jones.
To make the breakfast cafe even more interesting to visit, it is being described as an "Instagram-driven cafe," where the porridge dishes given out are on rotation, based on the number of social media likes they get. Some of the delicious porridge options that are being served include Mango + Coconut, Black Sesame + Chili and Peanut Butter + Jelly.
Porridge Breakfast Cafes
Quaker Oats' 'Oat Café' Serves a Different Porridge Every Half Hour
Trend Themes
1. Porridge Breakfast Cafes - The growing popularity of unique and Instagram-worthy breakfast cafes serving porridge presents an opportunity for innovative recipe development and experiential marketing.
2. Social Media-driven Menus - The trend of creating menus based on social media likes and shares presents an opportunity for businesses to engage with customers as well as experiment with new recipes.
3. Collaboration with Influencers - Partnering with notable food influencers on menu development and promotion can build trust and increase visibility for these types of cafes.
Industry Implications
1. Food and Beverage - The expanding market for unique and Instagram-worthy food experiences presents an opportunity for cafes and restaurants to differentiate themselves and attract new customers.
2. Hospitality and Tourism - Porridge breakfast cafes, particularly those with a social media-driven and experiential marketing strategy, have the potential to attract tourists seeking novel breakfast dining experiences.
3. Social Media and Influencer Marketing - Collaborating with food bloggers, influencers and Instagrammers can increase the visibility of breakfast cafes, as well as aiding in recipe development and social media strategy.