Bromantic Editorials

The Brazilian Spring 2011 Shoot Celebrates Fashion & Male Friendships

There are editorials, and then there are massive 42-page compilations such as the Brazilian Spring 2011 collection shot by photographer Fabio Bartelt. The recent collection is socially fun and seems to promote friendships and gathering -- in good fashions, of course.

Featured in FFW Mag, this collection includes chrome suits, floral shorts and multi-printed fashions. The latest Brazilian Spring 2011 collection exudes great summer couture that makes you ready for all that the season's got to offer.
Trend Themes
1. Male Friendship Promoting Fashion - The trend of promoting male friendships through fashion editorials presents an opportunity for clothing brands to market to groups of male friends rather than just individuals.
2. Large-scale Editorial Shoots - The trend of creating massive editorial shoots, such as the 42-page Brazilian Spring 2011 collection, presents an opportunity for photographers and fashion brands to showcase extensive and diverse collections in a single editorial.
3. Summer Crossover Fashion - The trend of mixing traditional summer clothing with couture fashion, as featured in the Brazilian Spring 2011 collection, presents an opportunity for brands to create unique summer collections with high-fashion elements.
Industry Implications
1. Fashion - The fashion industry can utilize the trend of large-scale editorial shoots to showcase extensive collections and the trend of crossover summer fashion to create unique collections.
2. Photography - The photography industry can capitalize on the trend of creating large-scale editorial shoots that showcase diverse collections.
3. Marketing - The trend of promoting male friendships through fashion presents a marketing opportunity for brands to target groups of friends rather than just individuals.

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