González Byass USA has announced that it will be releasing Brandy Presidente with a new bottle and label, both of which have been designed to highlight the brand's history. Because of this, the redesign leans into Brandy Presidente's Mexican roots and features an embossed slogan that reads"De Mexico Para Todos.'
For those unfamiliar Brandy Presidente is the national brand of Mexico and is produced by Casa Pedro Domecq, a leading brandy maker that was first founded in Spain in 1822 by Pedro Domecq Lembeye.
"Presidente is the second-largest imported brandy in the U.S., and we wanted to showcase the heritage and modernity of the brand, while what’s in this new bottle is the same delicious brandy millions have come to love," said Nicolás Bertino, CEO and Country Manager of González Byass USA.
Relaunched Mexican Brandys
Brandy Presidente Launches New Bottle to Pay Tribute to Its Heritage
Trend Themes
1. Mexican Heritage Branding - Opportunity for companies to explore their heritage and highlight it in their branding to appeal to a diverse consumer base.
2. Embossed Slogans - Incorporation of tactile elements to enhance packaging design and create a memorable experience for consumers.
3. Modernizing Traditional Products - Innovation opportunities for companies to update traditional products with modern designs while maintaining the quality and recipe that consumers know and love.
Industry Implications
1. Alcoholic Beverages - An opportunity for alcohol brands to revamp their packaging to showcase their heritage and appeal to a diverse consumer base.
2. Brandy Manufacturing - Opportunities for the brandy industry to update their traditional product with modern designs and packaging and appeal to younger consumers.
3. Consumer Packaged Goods - Incorporating tactile and memorable elements into packaging design to enhance products and create a positive experience for consumers.