This simple branding tool consists of a deck of cards designed to help you establish your brand. Currently seeking finances on crowdfunding platform Kickstarter, The Brand Deck by Scott Thomas helps you figure out what makes you stand out.
For creatives, the branding tool contains a deck of double sided cards with 100 different adjectives such as 'historic, 'complex' and 'experimental.' These descriptions can be sorted into three groups: 'you are,' 'you are not' and 'does not apply.'
This product could come in handy whether you want to work on your own personal brand, are launching a small startup or big company. After helping many companies realize their brand, Chicago-based design and technology studio Simple.Honest.Work could help you too.
Brand-Identifying Card Decks
The Brand Deck is a Simplistic Branding Tool and Kickstarter Project
Trend Themes
1. Simplistic Branding Tools - The Brand Deck demonstrates the trend of using simple tools to establish a brand identity.
2. Adjective Sorting Methods - The use of adjective cards with sorting categories reflects the trend of using creative methods to define brand characteristics.
3. Crowdfunding for Creative Projects - The Kickstarter campaign for The Brand Deck highlights the trend of using crowdfunding platforms for funding innovative branding projects.
Industry Implications
1. Branding and Design - The Brand Deck offers opportunities for branding and design professionals to create customized tools for clients to establish a distinctive brand identity.
2. Startups and Small Businesses - The Brand Deck can be a valuable tool for startups and small businesses looking to develop and define their brand in a simple and effective way.
3. Technology and Innovation - The use of creative tools like The Brand Deck by Simple.Honest.Work highlights the potential for technology and innovation to enhance brand building and strategy.