When it comes to branding campaigns, it is important for the designer to create an immersive and engaging visual product, without taking away from the advertised item's stylistic or functional merits. German 3D illustrator Antoni Tudisco and Tel Aviv-based Yambo Studio collaborate on a robust and hallucination-like campaign for Nike FlyKnit.
The shoe technology focuses on durable fibers that constitute ultra-lightweight uppers that provide superior stretch, breathability and support. The essence of Nike's FlyKnit product is communicated in a series of images and engaging animation that throw the audience in a psychedelic-like trans. Antoni Tudisco and Yambo Studio did such an exceptional job that the textures and colors, communicated in the visualizations, feel almost real.
As far as branding campaigns go, Nike FlyKnit's visual identity is definitely kaleidoscopic and hallucination-inducing.
Multicolored Branding Campaigns
Nike's Campaign is Chromatic and Texture-Rich
Trend Themes
1. Chromatic Branding - Expanding the use of vibrant colors and textures in branding campaign visuals to create a more immersive and engaging consumer experience.
2. 3D Illustration - Advancing the use of 3D illustration technology to create hyper-realistic and hallucination-inducing visuals for branding and advertising campaigns.
3. Psychedelic Marketing - Incorporating psychedelic imagery and visual effects as a means of creating unique and eye-catching branding campaigns.
Industry Implications
1. Sporting Goods - Expanding the use of chromatic and texture-rich branding campaigns within the sporting goods industry to promote products in an immersive way.
2. Fashion - Advancing the use of 3D illustration and psychedelic marketing within the fashion industry to establish unique visual identities for brands and products.
3. Technology - Incorporating hyper-realistic visuals and visual effects as a means of marketing and advertising technology products in innovative and engaging ways.