At ASD Market Week in Las Vegas, Antix LLC will unveil Brandage, a new line of adhesive bandages designed to take the big drama out of protecting small scrapes. The sting of adhesive tugging at sensitive skin is often more upsetting than a minor injury, leaving parents dreading the experience as much as kids do. Brandage adhesive bandages introduce a different experience that involves a two-step process. Before removing the bandage, a parent applies pressure with a wet paper towel, which makes removal easier and at the same time, activates a temporary tattoo transfer.
Across the line, there are tons of fun tattoos and more than 100 characters. Brandage plans to expand its product line to include glow-in-the-dark and metallic temporary tattoos and limited-edition collections, as well as designs specifically for tweens.
Temporary Tattoo Bandages
Brandage is on a Mission to Make Bandage Removal Fun for Kids
Trend Themes
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Playful Wound Care — Child-friendly medical basics are being redesigned with entertainment value that transforms routine healing moments into engaging, less stressful experiences.
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Activation-based Packaging — Moisture-triggered tattoo transfers reveal potential for interactive product features that add surprise, personalization, and perceived value to disposable health items.
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Character-driven Self-care — Licensed and collectible designs create new pathways for turning everyday care products into repeat-purchase items tied to identity and fandom.
Industry Implications
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First Aid — Bandages with sensory-friendly removal and built-in rewards point to growth in functional products that address both physical comfort and emotional reassurance.
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Children's Healthcare — Pediatric care categories can benefit from products that reduce fear around minor treatments while giving parents simpler tools for cooperation.
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Consumer Licensing — Limited-edition characters, tween-focused designs, and specialty finishes suggest broader opportunities for branded collaborations in practical household goods.