Mexican Wrestling Mixed With High Fashion
Nendo Brand Destroyer Handbag
This project was for Vogue Nippon. The challenge was to modify a luxury brand handbag into the designer’s own creation. Nendo’s concept was to mask the brand’s essence in such a way to make the owner curious as to what’s behind the mask. I like this piece simply because they have turned a an extremely expensive fashion object into a glittery Mexican wrestler. So, Prada is now Nacho Libre. It destroys the brand by dominating it, as if it were in the ring.
Trend Themes
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Fashion-entertainment Hybrid — Combining elements of high fashion and entertainment creates disruptive innovation opportunities to appeal to a broader audience.
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Luxury Brand Alterations — Altering luxury brand products to reflect a unique creative vision presents disruptive innovation opportunities to challenge traditional design.
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Unconventional Brand Marketing — Unconventional brand marketing strategies, such as using Mexican wrestling as inspiration for luxury fashion products, can disrupt the market and generate buzz.
Industry Implications
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Fashion — The fashion industry can benefit from disruptive innovation through the introduction of unconventional design elements.
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Entertainment — The entertainment industry can explore opportunities to integrate fashion elements and create new forms of experiential marketing.
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Luxury Goods — The luxury goods industry can leverage disruptive innovation to attract younger, trend-oriented consumers who are willing to explore unconventional and creative design elements.