BrainMilk is a new functional beverage from ERApeutics that boasts a base of walnuts for cognitive health. The non-dairy beverage is rich in phytonutrients and Omega-3s from walnuts and is low in calories.
A single serving of the brand's walnut milk alternative contains 1,200 milligrams of ALA Omega-3 and according to the brand, "a single serving consumed daily will promote memory and support healthy brain function." In collaboration with Penn State University, ERApeutics will be starting a multi-year research project to back this health claim. As such, BrainMilk is set to be available for consumers to purchase in 2020.
The clinical trial of BrainMilk is set to look at the drink's benefits in cognition in elderly people, and walnuts are also known to support heart health and diabetes as well.
Cognition-Boosting Nut Milks
BrainMilk by ERApeutics is a Walnut-Based Functional Beverage
Trend Themes
1. Cognition-boosting Nut Milks - Consumers are increasingly looking for functional beverages that promote health and wellness, presenting an opportunity for nut milk alternatives that offer cognitive benefits.
2. Phytonutrient-rich Foods - As consumers prioritize health and wellness, there is growing demand for foods and beverages that are rich in phytonutrients, presenting an opportunity for brands to develop innovative functional products.
3. Collaboration with Research Institutions - Collaboration with research institutions like Penn State University to test the efficacy of a product presents an opportunity for brands to establish strong scientific backing and build consumer trust.
Industry Implications
1. Functional Beverages - The functional beverage industry has significant potential for growth, as consumers seek innovative beverages that provide health benefits beyond hydration.
2. Plant-based Alternatives - The rise of plant-based products in the food and beverage industry has created an opportunity for nut milk alternatives that cater to consumers looking for dairy-free and sustainable options.
3. Nutraceuticals - As demand for functional foods and beverages grows, the nutraceutical industry presents an opportunity for brands to develop innovative products with health benefits backed by clinical research.