Artist Brian Kane created a collection of billboards that blend into the scenic natural along the highway in order to reduce driving distractions. Brain used Photoshop to create these natural-looking billboards so he titled the project 'Healing Tool' after one of the tools used in the photography program.
The billboards are presented along a highway in Massachusetts. This particular highway is covered in foliage. During the day, the Healing Tool provides views of trees and greenery. When night falls, the billboards transition into a scene with a moon suspended in the dark sky. Each transition is able to happen through the use of digital billboards.
This unique art installation is part of Brian Kane's ‘Art for Commuters’ campaign. The billboards provide a peaceful and calming drive for commuters by replacing otherwise distracting billboard ads.
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Trend Themes
1. Nature-mimicking Billboards - Nature-mimicking billboards that blend into the scenic natural could set the trend in outdoor advertising and change the way digital billboards are perceived in the industry.
2. Art for Commuters - The ‘Art for Commuters’ campaign could be a new trend as people start seeing commuting as an occasion for entertainment as well as productivity.
3. Digital Billboards - The use of digital billboards in transitioning from day to night theme could be a new trend in outdoor advertising and provide an avenue for creative innovation in the industry.
Industry Implications
1. Outdoor Advertising Industry - The Outdoor Advertising Industry could benefit from the trend of nature-mimicking billboards, giving them a chance to produce more interesting ads appealing to commuters and the environment.
2. Art Industry - The Art Industry could capitalize on incorporating artworks in public spaces and specific events for commuters, possibly leading to future partnerships in engaging audiences through multimedia installations.
3. Digital Signage Industry - The Digital Signage Industry could find ways to optimize the digital billboards transitioning capabilities, leading to better engagement with audiences who will enjoy seeing new, innovative content.