Max & Vera boasts a holistic bra design for "advanced new age types." As the belief that crystals aid mental health, radiation deflection and other aspects in day-to-day life, Los Angeles-based creative Megan McCulloch invented bralette and bra designs that allow the wearer to keep their holistic stones close to the heart, literally.
The Affirmations bra is considered to be "a statement [that] projects [...] intentions." Each piece features a secure elastic loop, located in the middle of the chest or where the heart chakra is considered to be. Each bra design comes with a stone—Rainbow Aura, Angel Aura, Aqua Aura, Smokey Quartz or Lemurian Seed. Each of them has a certain property that aid the spirits of the wearer. The Rainbow Aura, for example, is known to activate the body's energy centers and release contained negative emotions.
Crystal-Holding Bras
Max & Vera's Holistic Bra Design Allows Wearers to Carry Crystals
Trend Themes
1. Holistic Bra Designs - The trend of incorporating holistic elements into bra designs presents an opportunity for companies to tap into the growing market of individuals seeking alternative wellness solutions.
2. Crystal Healing - The trend of integrating crystals into wearable products, such as bras, opens up innovative ways for businesses to cater to consumers looking for holistic healing and spiritual well-being.
3. Fashion and Wellness Synergy - The trend of combining fashion and wellness in products like crystal-holding bras creates a disruptive innovation opportunity for companies to target health-conscious consumers with stylish and functional offerings.
Industry Implications
1. Fashion - The fashion industry can incorporate crystal-holding designs into clothing items to provide a unique and desirable product offering for consumers seeking holistic wellness solutions.
2. Wellness - The wellness industry can capitalize on the trend of crystal healing by developing products that integrate crystals and promote mental, emotional, and spiritual well-being.
3. Holistic Products - The holistic products industry can explore the concept of crystal-holding bras and expand their product lines to cater to individuals interested in alternative healing methods.