Boxed Water Watermelon is the newest flavor being added to the brand's product portfolio to provide consumers with a tasty way to satisfy their thirst this summer. The new product is available for purchase online and boasts the brand's signature 100% purified drinking water with the natural flavor of watermelon, which isn't too overpowering or cloying. The refreshment comes in a plant-based carton packaging and has no artificial sweeteners in the mix to position it perfectly for health-conscious consumers.
Chief Revenue Officer Rob Koenen commented on the inspiration behind Boxed Water Watermelon saying, "All of our flavors have been well received – even completely selling out when we first launched – so we wanted to make sure to offer the perfect option for summer. And it really doesn’t get better than watermelon and pure, planet-pleasing hydration."
Carton-Packaged Watermelon Waters
Boxed Water Watermelon Offers a Splash of Summery Flavor
Trend Themes
1. Plant-based Packaging - The use of plant-based carton packaging in Boxed Water's newest product demonstrates the potential for disruptive innovation in the sustainability and eco-friendly packaging industries.
2. Natural Fruit Flavors - The popularity of Boxed Water Watermelon and other fruit-flavored beverages showcases the potential for disruptive innovation in the natural flavoring industry.
3. Healthy Hydration - The absence of artificial sweeteners in Boxed Water's newest product highlights the potential for disruptive innovation in the health-conscious beverage industry.
Industry Implications
1. Sustainability Packaging - Boxed Water's use of plant-based carton packaging suggests disruptive innovation opportunities in the eco-friendly packaging industry.
2. Beverage - Boxed Water Watermelon and other fruit-flavored beverages demonstrate the potential for disruptive innovation in the natural fruit flavors industry.
3. Health and Wellness - Boxed Water's newest product appeals to health-conscious consumers, indicating disruptive innovation opportunities in the healthy hydration industry.