Kirker Greer Spirits, an Irish global drinks brand, diversified its portfolio with the partnership with Bowsaw American Whiskey. The Kentucky-based spirits brand features several different kinds of high-ABV drinks including American whiskey, rye, and bourbon. The flagship product of the brand, Bowsaw American Whiskey, is made with 91% corn, 5% barley, and 4% rye and is aged for 4-5 years for a smooth, rich flavor.
Bowsaw American Whiskey boasts a potent ABV of 43%, making it a hard-hitting liquor. It has a unique and dynamic flavor profile that moves from sweet to bitter over time. Bowsaw American Whiskey works well in mixed drinks or as a straight sipping spirit. It appeals especially to consumers pursuing a rich and refined drinking experience. Bowsaw American Whiskey is available for purchase through the UK online retailer Ocado.
American Whiskey Expansions
Irish Brand Kirker Greer Spirits Picked Up Bowsaw American Whiskey
Trend Themes
1. High-abv Spirits - The trend of high-alcohol by volume (ABV) spirits like Bowsaw American Whiskey presents an opportunity for distilleries to experiment with unique and dynamic flavor profiles.
2. Diversifying Portfolios - The trend of global drink brands, like Kirker Greer Spirits, diversifying their portfolios presents an opportunity for partnership and collaboration between different spirits industries.
3. Online Distribution - The trend of online retailers like Ocado offering spirits like Bowsaw American Whiskey presents an opportunity for distilleries to expand their reach and diversify their sales channels.
Industry Implications
1. Distilleries - Distilleries can take advantage of the trend of high-ABV spirits to create unique and dynamic flavor profiles that appeal to a variety of consumers.
2. Global Drink Brands - Global drink brands like Kirker Greer Spirits can take advantage of the trend of portfolio diversification to expand their reach and collaborate with different spirits industries.
3. Online Retailers - Online retailers like Ocado can take advantage of the trend of offering spirits like Bowsaw American Whiskey to diversify their product offerings and increase sales revenue.