Boux Avenue, a UK-based lingerie label that's since expanded to supply its consumers with everything from swimwear and PJs to longuewear and workout apparel, announced that it would be refreshing its selection of shapewear for the Fall/Winter fashion season.
The affordably priced compression pieces are ideal for layering under dresses and other form-fitting outfits, as they help to smooth out any bumps and make for a more comfortable experience. To suit all different needs, Boux Avenue offers its shapewear in a variety of styles, ensuring they stay hidden no matter what outfit they're paired with.
The new offerings include classic high-waisted compression shorts that shape the thighs and midsection, high-waisted briefs and thongs, sculpting bras and bandeau tops, and sculpting slip dresses. Boux Avenue's shapewear is available for purchase online.
Affordable Compressive Undergarments
Boux Avenue Updated Its Shapewear Offerings for the The Fall
Trend Themes
1. Affordable Shapewear - Boux Avenue's latest collection of low-priced shapewear presents an opportunity for companies to make durable, comfortable undergarments accessible to a larger audience.
2. Compression Apparel - The compression garments trend has been rapidly expanding, opening opportunities for businesses to interrupt the fashion industry with more comfortable and supportive products.
3. Layering Clothing - The increasing demand for shapewear indicates a need for clothing that can be comfortably layered, creating an opportunity for innovating undergarments with multiple uses.
Industry Implications
1. Lingerie and Swimwear - The lingerie and swimwear industry can take advantage of the growing popularity of shapewear and compression apparel to expand their product lines and offer versatile, lasting, and comfortable garments.
2. Athletic Apparel - With the steady growth in the demand for compression garments, companies in the athletic apparel industry have a chance to create more innovative clothing designs that can withstand rigorous workouts and offer support and comfort.
3. Fashion Industry - The fashion industry can seize the opportunity to combine functionality and comfort by integrating shapewear into their mainstream trend collections, creating versatile pieces that can help consumers achieve the perfect shape.