Dr Pepper Bourbon Flavored Fansville Reserve is a new bourbon-flavored soda that's limited-edition, non-alcoholic and reminiscent of tailgating cocktails. This tailgating-inspired soda is artificially bourbon-flavored and it is said to have "sweet, savory, and woody notes with subtle hints of cherry, vanilla, chocolate and caramel."
The 12-ounce cans are packaged into elegant burgundy-colored boxes, which make the sodas more spirit-like in their presentation.
As a mindful drinking movement is fueling the creation and consumption of non-alcoholic beers and spirits, brands are creating new beverages to satisfy consumers' thirsts no matter their drinking preferences. Knowing that fans like to create their own cocktails with Dr Pepper, the brand is offering a new soda that would work well as a mixer.
Bourbon-Flavored Sodas
Dr Pepper's Non-Alcoholic Flavor Reminds of Tailgating Cocktails
Trend Themes
1. Non-alcoholic Flavored Beverages - Opportunities for brands to create non-alcoholic versions of popular alcoholic beverages, catering to mindful drinkers and expanding into new markets.
2. Tailgating-inspired Beverages - Opportunities for brands to create tailgating-inspired beverages, playing into the nostalgia and excitement of traditional social gatherings for sports and events.
3. Premium Packaging for Non-alcoholic Beverages - Opportunities for brands to create sophisticated packaging for non-alcoholic beverages to elevate the product and make it more desirable to consumers.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can utilize these trends to diversify their product offerings and attract mindful drinkers looking for non-alcoholic alternatives.
2. Alcohol Industry - Brands in the alcohol industry can create non-alcoholic versions of their popular beverages and expand into new markets, catering to a growing demand for mindful drinking.
3. Packaging Industry - Opportunities for packaging companies to create premium and sophisticated packaging for non-alcoholic beverages, to attract consumers and differentiate the products from competitors.