Japanese retail label mita works in collaboration with New Balance to give the iconic 247v2 sneaker model a new tonal makeover by the name of 'Bouncing Frog.' The new colorway is representative of good fortune in the Japanese culture and the design cues are found all throughout the silhouette. The uppers are constructed from a green suede material blended with black tonal leather as well and nylon at the ankle area. There is a suede textile beneath the signature 'N' branding touch that receives an extra mossy touch.
This all sits atop of a white midsole with contrasting details of patent leather, striped pull tabs, and unique exclusive insoles. Additionally, there is also the option to add bright yellow leather velcro tabs or laces.
Good Fortune-Representing Sneakers
New Balance Dropped the MS247 VS Bouncing Frog mita Sneakers
Trend Themes
1. New Tonal Makeover - Opportunity to collaborate with fashion labels to give iconic products a fresh and unique design.
2. Representative Design Cues - Creating culturally significant designs that resonate with a specific target audience.
3. Customizable Options - Offering customers the ability to personalize products with different accessories or custom features.
Industry Implications
1. Footwear - Incorporating cultural symbolism and unique design elements into footwear collections.
2. Fashion Retail - Partnering with fashion labels to create limited edition products that appeal to a niche market.
3. Customization Services - Providing customers with options to customize their purchases for a personalized and interactive shopping experience.