The BOU Bouillon Cubes are positioned as a more modern option for chefs to use when it comes to ensuring that their dishes are infused with as much flavor as possible. The branding for the product is the design work of Kane O'Flaherty and consists of modern imagery that is far fresher than the traditional images that can be found on some of the other products on the market.
The BOU Bouillon Cubes, with their contemporary branding, help to make the flavorful ingredient a more accessible option for consumers who are looking for products that suit their aspirational lifestyle. The cubes come in three flavor options, including Vegetable, Chicken and Beef, making them suitable for a wide array of recipes that one would endeavor to make.
Bold Bouillon Cube Branding
The BOU Bouillon Cubes are Modernly Packaged for Hip Consumers
Trend Themes
1. Modern Bouillon Cube Branding - There is a significant opportunity to create modern, stylish branding for everyday kitchen essentials like bouillon cubes to appeal to trend-conscious consumers.
2. Expanded Flavor Options for Bouillon Cubes - There is potential to expand the flavor variety of bouillon cubes to cater to the diverse and adventurous palates of modern consumers looking to experiment in the kitchen.
3. Health-conscious Bouillon Cube Alternatives - There is a market opportunity for bouillon cube brands that offer healthier, low-sodium, and organic options that cater to consumers' growing health awareness and dietary preferences.
Industry Implications
1. Food Packaging Industry - Innovative, bold branding strategies like that of the BOU Bouillon Cubes can inspire product branding in other food packaging products, especially with the rise of e-commerce preferences.
2. Cooking and Baking Industry - The introduction of modern, trendy bouillon cubes and expanded flavor options can potentially expand the use of bouillon cubes in everyday meal preparation in the cooking and baking industry.
3. Health Food Industry - Health-conscious consumers and dietary restrictions can motivate bouillon cube brands to create healthier, organic, and low-sodium options to cater to this growing sector in the health food industry.