This spring, Blossom Water is introducing refreshed packaging designs for its five botanical water flavors, sharing a refreshing look for its floral beverages. The brand's low-calorie drinks are offered in varieties like Mango Hibiscus, Pomegranate Geranium and Plum Jasmine, which feature postbiotics for immune support.
The Pure spring water infused with flower and fruit botanicals were inspired by gardening and draw upon ancient practice of consuming rose water for its healing benefits. Each flavor takes inspiration from a different tradition from around the world, such as the way hibiscus has been consumed as a beverage for hundreds of years across Africa, Asia and Latin America and Lebanese "white coffee" is actually just orange blossom water stirred into a cup of hot water.
Floral Water Beverages
Blossom's Botanical Water Integrates Flavors Like Geranium & Jasmine
Trend Themes
1. Botanical Water Beverages - The popularity of floral-infused drinks like Blossom Water signifies a growing trend towards natural flavors and wellness beverages.
2. Postbiotic Beverage Products - The inclusion of postbiotics in Blossom Water explores the potential of leveraging gut health in the beverage industry.
3. Cultural Beverage Inspirations - Drawing on traditional flavors and practices from various cultures, Blossom Water taps into the trend of global culinary influences in the beverage market.
Industry Implications
1. Beverage Manufacturing - Blossom Water's floral water drinks present an opportunity for beverage manufacturers to expand their product lines with unique and health-oriented offerings.
2. Wellness and Functional Beverages - The integration of postbiotics in Blossom Water demonstrates the potential for the wellness industry to explore innovative and immunity-boosting beverage options.
3. Flavor and Ingredient Suppliers - Suppliers of botanical extracts and natural flavorings can take advantage of the demand created by the popularity of floral water beverages like Blossom Water.