Boston-based brand Bossi Sportswear by Alex Bossi unveils its latest collection designed for the Fall/Winter 2020 season. It started with inspiration from Bossi's family-run autobody shop and continues to draw inspiration from that heritage. This time around, it drops a series of clothing designs that nod to bold graphics across signature silhouettes.
There is also a strong reference to hand-painted visual aesthetics that stem from the brand's roots as well. The seasonal clothing is made in the world-famous Sterlingwear, which is recognized for creating military uniforms. One of the standout designs in the range is the crewneck sweater with dip-dyed tie-dyed detailing at the sleeves in colorful accents. The front of the piece reads "dream of me" in a playful and whimsical aesthetic.
Nostalgic Americana Themed Fashion
Bossi Sportswear Spotlights Americana Themes for FW20
Trend Themes
1. Nostalgic Fashion - Disruptive innovation opportunity: Develop a sustainable and ethical line of nostalgic Americana clothing using recycled materials.
2. Hand-painted Visuals - Disruptive innovation opportunity: Create a platform that connects independent artists and fashion brands to collaborate on hand-painted designs for apparel.
3. Bold Graphics - Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail to allow customers to virtually try on and customize bold graphic designs.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporate environmentally-friendly practices and materials into the fashion design process.
2. Art and Design - Disruptive innovation opportunity: Develop an online marketplace for artists and designers to trade or sell their hand-painted artwork.
3. Retail Technology - Disruptive innovation opportunity: Create an AR-powered virtual try-on platform for retailers to enhance the shopping experience and increase customer engagement.