The Boss Coffee Legend of Coffee’s Origin has been shown off by the Suntory-owned coffee brand as a video game-themed beverage perfect for avid fans to pick up in celebration of the latest installment in the franchise.
The coffee features branding inspired by The Legend of Zelda: Tears of the Kingdom and has the main protagonist in the spotlight. The coffee itself is reported to be of Ethiopian origin and a fruity aroma with a robust flavor to make it perfect for energizing gamers who need a boost.
The Boss Coffee Legend of Coffee’s Origin is being launched alongside a special edition jacket that's limited to just 30 examples. The jackets will be offered via lottery to consumers who purchase 10 six-packs of the product form now through November 30, 2023 with an additional 10 jackets being put up for grabs via a no-purchase online lottery.
Video Game-Themed Canned Coffees
The Boss Coffee Legend of Coffee’s Origin is Zelda-Inspired
Trend Themes
1. Video Game-themed Beverages - The Boss Coffee Legend of Coffee’s Origin showcases the trend of video game-inspired canned coffees, providing an opportunity for brands to tap into the gaming culture.
2. Limited Edition Collaborations - The partnership between The Boss Coffee Legend of Coffee’s Origin and The Legend of Zelda franchise highlights the trend of limited edition collaborations, creating opportunities for brands to attract passionate fanbases.
3. Gamification of Consumer Products - The Boss Coffee Legend of Coffee’s Origin exemplifies the trend of integrating gaming elements into everyday products, presenting opportunities for brands to engage consumers through interactive experiences.
Industry Implications
1. Beverage - The Boss Coffee Legend of Coffee’s Origin demonstrates how the beverage industry can leverage pop culture and gaming to create innovative and captivating products.
2. Fashion - The limited edition jacket offered in partnership with The Boss Coffee Legend of Coffee’s Origin highlights the fashion industry's potential to tap into the gaming market and cater to the interests of passionate gamers.
3. Consumer Goods - The integration of gaming themes into The Boss Coffee Legend of Coffee’s Origin shows the potential for consumer goods companies to create immersive and interactive experiences for their customers.