Following in the footsteps of virtually every other fast food brand, Bojangles has introduced its very own chicken sandwich: the Bo’s Hand-Breaded Chicken Sandwich.
The new Bo’s Hand-Breaded Chicken Sandwich is the chain's attempt to enter the famed chicken sandwich wars. The massive sandwich starts with a big and juicy chicken breast that's been hand-breaded in a golden batter. The chicken filet is then served with punchy, thick-cut pickles, and tangy mayo on two toasted and buttered buns. There's also a version of the chicken sandwich with a grilled chicken breast.
Unfortunately, Bo’s Hand-Breaded Chicken Sandwich new appears to be a test product that has only been spotted at locations in North Carolina and South Carolina so far.
Hand-Breaded Chicken Sandwiches
Bojangles Has Begun Serving a Bo’s Hand-Breaded Chicken Sandwich
Trend Themes
-
Hand-breaded Chicken Sandwiches — Opportunity to innovate on the traditional chicken sandwich in the fast food industry by introducing unique and flavorful hand-breaded varieties.
-
Chicken Sandwich Wars — Opportunity for fast food chains to compete and differentiate themselves in the chicken sandwich market with unique and tasty offerings.
-
Grilled Chicken Varieties — Opportunity to offer healthier and alternative options in the hand-breaded chicken sandwich market by introducing grilled chicken varieties.
Industry Implications
-
Fast Food Industry — Fast food chains can leverage the popularity of hand-breaded chicken sandwiches and the chicken sandwich wars trend to increase customer traffic and sales.
-
Poultry Industry — The increased demand for hand-breaded chicken sandwiches presents an opportunity for the poultry industry to supply restaurants with high-quality chicken products.
-
Bakery Industry — Bakeries can capitalize on the hand-breaded chicken sandwich trend by supplying artisanal buns or breads that complement the chicken filet and enhance the overall sandwich experience.