Following in the footsteps of virtually every other fast food brand, Bojangles has introduced its very own chicken sandwich: the Bo’s Hand-Breaded Chicken Sandwich.
The new Bo’s Hand-Breaded Chicken Sandwich is the chain's attempt to enter the famed chicken sandwich wars. The massive sandwich starts with a big and juicy chicken breast that's been hand-breaded in a golden batter. The chicken filet is then served with punchy, thick-cut pickles, and tangy mayo on two toasted and buttered buns. There's also a version of the chicken sandwich with a grilled chicken breast.
Unfortunately, Bo’s Hand-Breaded Chicken Sandwich new appears to be a test product that has only been spotted at locations in North Carolina and South Carolina so far.
Hand-Breaded Chicken Sandwiches
Bojangles Has Begun Serving a Bo’s Hand-Breaded Chicken Sandwich
Trend Themes
1. Hand-breaded Chicken Sandwiches - Opportunity to innovate on the traditional chicken sandwich in the fast food industry by introducing unique and flavorful hand-breaded varieties.
2. Chicken Sandwich Wars - Opportunity for fast food chains to compete and differentiate themselves in the chicken sandwich market with unique and tasty offerings.
3. Grilled Chicken Varieties - Opportunity to offer healthier and alternative options in the hand-breaded chicken sandwich market by introducing grilled chicken varieties.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage the popularity of hand-breaded chicken sandwiches and the chicken sandwich wars trend to increase customer traffic and sales.
2. Poultry Industry - The increased demand for hand-breaded chicken sandwiches presents an opportunity for the poultry industry to supply restaurants with high-quality chicken products.
3. Bakery Industry - Bakeries can capitalize on the hand-breaded chicken sandwich trend by supplying artisanal buns or breads that complement the chicken filet and enhance the overall sandwich experience.