In collaboration with Planet Organic, Borough Broth Company has introduced a line of organic soups and broths created with a 24-hour slow-cooked chicken bone broth and between 4.2g and 5.2g of collagen. The line comprises the 'Organic Chicken Bone Broth Infused with Turmeric, Lemongrass & Apple Cider Vinegar,' 'Organic Chicken & Ginger Bone Broth with Tender Chicken, Broccoli & Quinoa,' 'Organic Butternut & Coconut Soup with 'Chicken Bone Broth,' and 'Organic Super Greens Soup with Chicken Bone Broth.'
The products are created utilizing British organic bones and organic vegetables slowly cooked in spring water. Everything is created at the brand's London kitchen location.
"We love what Borough Broth are cooking up in their London kitchen, so this felt the perfect partnership to create what our customers are telling us they really want – a collection of soups and broths that offer a meal in a pouch, but with all the flavour and nutritional profile of a bone broth," said Planet Organic senior buyer Sophie Davies.
Co-Branded Organic Bone Broths
Borough Broth Company Unveils a New Broth Range with Planet Organic
Trend Themes
1. Organic Broth Products - The rise of organic broth products showing an increase in consumer interest in healthy and sustainable food options.
2. Co-branded Food Products - Collaborative product development between brands that offer complementary and enticing products in the market.
3. Slow-cooked Food Products - The trend towards creating new food products that are slow-cooked or slowly prepared, connoting a premium and healthy appeal.
Industry Implications
1. Food and Beverage - Opportunities in the food industry to disrupt the market by offering organic and co-branded products with slow-cooked ingredients.
2. Health and Wellness - The rise of the organic and slow-cooked ingredient trend is disrupting the industry by presenting healthier alternatives to consumers.
3. Sustainability - The trend towards organic and slow-cooked ingredients in products is driven by consumer interest in sustainable and locally-sourced ingredients that benefit both human and environmental health.