BornxRaised works in collaboration with Nike to design its own iteration of the SB Dunk sneaker model highlighted by coastal tonal themes. The shoes are defined by blue suede and white leather materials throughout the upper for a premium feel.
To add some more tonal contrast, the sneaker is also defined by baby pink which is seen on the heel embroidery accent and the holographic Swoosh branding on the lateral side of the shoe. Other details include the perforated accents that can be seen along the toe box. Branding arrives in the form of messages that read "On the Turf" and "One Block at a Time" which is recognizable from BornxRaised's graphic tees and past footwear looks.
Coastal-Inspired Blue Sneakers
BornxRaised Launch its Own Iteration of the SB Dunk Sneakers
Trend Themes
1. Coastal-inspired Sneakers - Opportunity to explore and create unique sneaker designs inspired by coastal themes for different shoe models.
2. Premium Sneaker Materials - Opportunity to experiment with different high-quality materials for a premium look and feel to elevate sneaker design.
3. Branded Sneakers - Opportunity to collaborate with brands and use messaging in sneaker designs to create a unique identity.
Industry Implications
1. Footwear - Sneaker and footwear brands can explore unique design collaborations with other brands to create limited edition collections and meet consumer demand for variety.
2. Fashion - Fashion brands can take inspiration from sneaker designs with unique colorways and materials for clothing collections and accessories to create complete looks.
3. Retail - Retailers can leverage collaborations between brands and create unique in-store experiences and exclusive collections to attract customers.