To keep families entertained during lockdown, Interplay UK launched the Boredom Buster Campaign with family-friendly downloads in the form of free games, arts and crafts activities, nature kits and play sets. The campaign includes printable versions of the best-selling 5 Second Rule Junior and new releases like Colour & Play Games and My Fairy Garden, plus coloring pages, recipes and insect-finding guides.
At a time when families may be spending more time than usual cooped up together, kids of all ages are looking for fun things to keep them occupied. This campaign suggests not only entertaining activities that encourage creativity and imagination but also learning, as kids are encouraged to discover the wonders of nature and more in ways that are both safe and stimulating.
Boredom-Busting Activity Campaigns
Interplay's Boredom Buster Campaign Shares Fun Downloads
Trend Themes
1. Family-friendly Activities - Opportunity to create innovative experiences and products that cater to families and provide entertainment, creativity, and learning.
2. Lockdown Entertainment - Chance to develop new digital and printable entertainment options that can keep families engaged and entertained during periods of restricted movement.
3. Nature Exploration - Potential for developing nature-focused activities and kits that encourage children to explore and learn about the natural world, fostering a sense of curiosity and environmental awareness.
Industry Implications
1. Toy and Game Industry - Innovative opportunities to create and sell interactive toys, games, and playsets that offer educational and engaging experiences for families.
2. Education and Edtech - Disruptive innovation potential in designing digital or printable educational resources that combine entertainment with learning, catering to children and families in various learning environments.
3. Nature and Outdoor Recreation - Opportunity to develop products and services that encourage outdoor exploration and ecological awareness, providing families with engaging and educational experiences in nature.