Just when it seems that the fast food breakfast wars had subsided, Jack In The Box has announced the debut of its new Boosted Coffee.
Designed for those mornings when you really need an extra boost, Jack's New Boosted Coffee is an ultra-strong to-go coffee. According to the brand, each Boosted Coffee is made from High Mountain Arabica Coffee and is stronger than two cups of regular coffee. While the coffee can be enjoyed black, it can also be 'boosted' even further with the addition of the new Hershey’s Chocolate Caramel or French Vanilla creamers. by International Delight.
If you're hankering for a Boosted Coffee to get you through long work-from-home days, the product can be found at participating Jack In The Box locations nationwide for a limited time.
Ultra-Caffeinated To-Go Coffees
Boosted Coffee Has the Caffeine Strength of Two Cups of Java
Trend Themes
1. Ultra-caffeinated Coffee - Opportunity to cater to the growing demand for high-caffeine coffee beverages.
2. To-go Beverages - Chance to provide convenient, on-the-go coffee options for busy professionals.
3. Flavorful Creamers - Potential to capitalize on the popularity of flavored creamers to enhance coffee consumption.
Industry Implications
1. Fast Food - Disruptive innovation opportunity for fast food chains to offer high-caffeine coffee as a breakfast option.
2. Coffee Chains - Opportunity for coffee chains to introduce ultra-caffeinated to-go coffees to attract coffee enthusiasts.
3. Dairy Products - Chance for dairy companies to develop unique creamers tailored for high-caffeine coffee beverages.