Currently, the #BookTok hashtag has more than 65 billion views on TikTok and the short-form content platform is now introducing its own official book club to support and expand the community. TikTok's Book Club can be found within the app and on a monthly basis, a new book will be recommended. As TikTok itself describes, this hub will be a "cozy corner where communities can experience the joy [of] reading together."
The Gen Z book club is kicking off with the Jane Austen classic Persuasion from 1817. This book club pick also leverages the popularity of #AustenTok has amassed more than 19 million views on TikTok.
Within this book club, people share content that covers all the joys of reading, including the experience and anticipation of visiting a local bookstore to pick up a new read.
Gen Z Book Clubs
TikTok's Official Book Club Builds on the Success of #BookTok
Trend Themes
1. Social Media Book Clubs - Creating social media book clubs on various platforms can lead to a new way of reading, share, and engage in book-related content by the newer generation.
2. Interactive Book Engagement - Creating interactive book engagement on social media platforms can lead to a new way to communicate with readers and provide recommendations for new books.
3. Use of Classic Literature - Incorporating the use of classic literature on social media platforms can lead to an increased interest in reading classic books by the younger generations.
Industry Implications
1. Publishing - Publishing companies can partner with social media platforms to create and promote digital reading content to engage younger readers.
2. Social Media - Social media platforms can implement new features to encourage book-related content sharing and engagement among users.
3. Retail - Bookstores and libraries can leverage social media to engage with customers in a more interactive and impactful manner by recommending books and hosting virtual book clubs.