Bonobos newly launched Bonobos Fielder as a brand extension of the streetleisure styles offered at accessible prices
for Gen Z. As the brand describes, "Bonobos Fielder disrupts the current trends of athleisure and gorpcore by infusing them with streetwear influences, putting a new 'Streetleisure' category on the map."
The colorful, functional styles are made for movement and self-expression and they encourage exploration in the form of packable jackets, stretch convertible cargo pants, and more for young adult consumers. The accessibly priced products from the brand start at just $14 with sizes ranging from XS to XXXL. The brand will be continuing to connect with young demographics by collaborating with up-and-coming and established designers. The Spring and Summer 2022 lines from Bonobos Fielder, for example, feature artwork by Mike Perry.
Gen Z Streetleisure Brands
Bonobos Fielder Fuses Athleisure, Gorpcore & Streetwear
Trend Themes
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Streetleisure Fusion — There is an opportunity for brands to disrupt traditional athleisure and gorpcore trends by infusing them with streetwear influences, creating a new hybrid 'Streetleisure' category.
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Gen Z Accessible Prices — Developers can target Gen Z by offering accessibly priced products that encourage self-expression and exploration through a range of functional styles.
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Collaboration with Designers — There is a potential for brands to engage with young demographics by collaborating with both established and up-and-coming designers to create visually attractive products.
Industry Implications
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Fashion — Fashion houses have the potential to capitalize on the emergence of the 'Streetleisure' category, creating a new range of products that appeal to younger demographics through collaborations and affordable pricing.
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Retail — Retail industries could benefit from offering new streetleisure styles that appeal to Gen Z customers and creating a more inclusive range of clothing sizes.
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Design — Opportunities exist for designers to create dynamic and functional clothing collections with accessible price points that align with the self-exploration and self-expression-based attitudes of Gen Z consumers.