Movies and television shows about zombie apocalypses may be fantastical, but they do more than simply entertain, they inspire people to ready themselves for the possibility of such unexpected disasters; enter the Boltwell B72 Foundation Kit. This 'basic' survival kit is enough for two people to survive over a period of three days.
Yet what makes the Boltwell B72 Foundation Kit so appealing is the ability to build on top of it to create a personalized survival kit that is ready for any type of emergencies. Starting at $325, it comes packed with a weather radio, tube tent, duct tape and even some dry shampoo. The company doesn't want people to die from their own stench.
72 Hour Survival Kits
The Boltwell B72 Foundation Kit is Enough to Survive a 3-Day Emergency
Trend Themes
1. Personalized Survival Kits - There's an opportunity for companies to offer personalized survival kits to consumers that address their specific needs based on location and risk factors.
2. Emergency Preparedness - There's a growing trend among consumers to be equipped for unexpected emergencies, creating opportunities for companies to offer innovative, comprehensive solutions.
3. Multi-functional Products - There's an opportunity for companies to create and market multi-functional products like Boltwell's B72 Foundation Kit that serve multiple purposes in emergency situations.
Industry Implications
1. Outdoor and Adventure - Outdoor and adventure companies can expand their product offerings to include emergency preparedness gear and personalized survival kits.
2. Insurance - Insurance companies can create new products and services that provide customers with access to emergency preparedness resources and kits, potentially reducing the risk of claims and liabilities.
3. Consumer Goods - Consumer goods companies can brand and market multi-functional products as emergency preparedness essentials, appealing to safety-conscious consumers and expanding the scope of their offerings beyond the traditional retail markets.