Midorikawa – a contemporary fashion label that is based in Japan, is launching a bold menswear collection for the Spring/Summer 2020 season that openly challenges the conventions of the category. The color palette is predominantly beige, black, and even pink. In addition, Midorikawa also includes some playful patterns – from floral motifs to polka dots.
The bold menswear collection is said to have a "unique expression" and its true – from the beige hip-length lightweight outerwear that is complete with pockets and a massive hole in the back to playful and tailored polka dot pants.
In addition, the Spring/Summer 2020 bold menswear collection by Midorikawa is completed with a collaboration with Shin Murayama’s TWONESS NY project.
Boundary-Pushing Bold Menswear Lines
Midorikawa Challenges the Conventions of Traditional Menswear
Trend Themes
1. Bold Menswear Collections - Disruptive innovation opportunities exist in creating bold and unconventional menswear collections that challenge traditional fashion norms.
2. Unique Expressions - There is potential for disruptive innovation in developing fashion collections with unique expressions that push boundaries and defy conventions.
3. Playful Patterns - Disruptive innovation opportunities exist in incorporating playful patterns, such as floral motifs and polka dots, into menswear collections to create bold and eye-catching designs.
Industry Implications
1. Fashion - The fashion industry has room for disruptive innovation in the creation of bold menswear collections that challenge traditional norms and offer unique expressions.
2. Apparel - The apparel industry can explore disruptive innovation by incorporating playful patterns and unconventional design elements into their menswear collections.
3. Textile - The textile industry has the opportunity to embrace disruptive innovation by producing unique fabrics and materials that enable the creation of bold and boundary-pushing menswear collections.