Jordan Brand introduces another tonal iteration of the Air Jordan 1 Low sneaker model with a bold colorway that joins the roster. The brand delivers a palette that takes on black, olive, and bright crimson across the silhouette. The upper base foundation is made with a black ripstop material that is then accented on top with olive green leather materials overlaying on top.
The bright red crimson hue makes its way onto areas such as the padded tongue, the laces, and the lining to add a bold contrast. It continues with the Wings emblem that is marked at the back of the shoe. More branding can be found on the tongue, the printed insole, and the midfoot Swoosh.
Stark Low-Cut Sneaker Colorways
The Air Jordan 1 Low Gets a Bold Colorway for the Season
Trend Themes
1. Tonal Sneaker Colorways - Opportunity to explore using bold and unique color palettes for sneakers, potentially setting new fashion trends.
2. Ripstop Material for Sneaker Uppers - Explore using durable and lightweight ripstop material in sneaker design for higher quality and longer-lasting footwear.
3. Increased Branding on Sneakers - Opportunity to incorporate more branding on different parts of the sneaker, such as the insole and back, to increase brand recognition and visibility.
Industry Implications
1. Athletic Footwear - Companies in the athletic footwear industry could explore incorporating unique colorways and durable materials in their designs to appeal to fashion-conscious consumers.
2. Streetwear Fashion - Streetwear brands could utilize bold sneaker colorways and increased branding to create unique and eye-catching products that appeal to their target audience.
3. Sportswear Retail - Sportswear retail brands could use unique and bold sneaker designs to differentiate their products and attract more customers to their stores.