The branding design for Boksem Beer, turns to the legend of "Trompie en die Boksem bende" in South Africa, according to Package Inspiration. The tale talks of a group of boys and the antics they would get up to.
Because this legend is based on boys with a cheeky, prank-like nature, the graphic designer Janus Badenhorst used a billy goat to represent the playful nature of the characters. Conveniently, the beer package comes with a string attached to the top so that people can pick up a six pack and carry it conveniently back home. Each bottle is slightly different, according to the different characters in the South African legend. The beer identity even comes with a slingshot with a beer opener on the end, fittingly tying the entire theme together.
Legend-Based Beer Packaging
Boksem Beer is Inspired by Legendary Adventures in South Africa
Trend Themes
1. Legend-based Branding - Opportunity for brands to incorporate local legends and folktales to create unique and memorable branding experiences
2. Customized Packaging - Increasing trend towards personalized packaging that reflects individuality and uniqueness of the product
3. Multi-functional Packaging - Growing popularity of packaging that serves multiple purposes and provides added value to the consumer
Industry Implications
1. Alcoholic Beverages - Opportunity for alcohol brands to differentiate themselves by incorporating local legends and customized packaging to create brand identity and customer loyalty
2. Food and Beverage - Potential to expand trend of personalized and multi-functional packaging to the food and beverage industry, creating unique and memorable experiences for consumers
3. Entertainment - Potential for entertainment industries such as movies and TV shows to create merchandise with customized and multi-functional packaging, allowing fans to engage with their favorite content in new and exciting ways