Australian brand Saint Somebody focuses on high-quality, body-inclusive swimwear. The line caters to women sizes 8 - 16, a demographic that, until recently, has been neglected.
The funky swimwear line uses fabric technology that appeals to contemporary women who are looking for a comfortable and stylish fit. Saint Somebody is committed to body inclusivity by removing labels from women. Its clothing encompasses this with tags stating: "You're so much more than a number." The empowering company is dedicated to celebrating diversity while creating quality swimwear.
The flattering cuts of the fabric are meant to complement women's bodies. The collection includes one-pieces, tops, bottoms, and linens in bold patterns and striking colors that are perfect for summer. With every purchase from Saint Somebody, a portion of the proceeds is given to help underprivileged families.
Body-Inclusive Swimwear
Saint Somebody Launches Seamless Bikinis for All Sizes in Time for Summer
Trend Themes
1. Body-inclusive Swimwear - Disruptive Innovation Opportunity: Develop advanced fabric technology and inclusive sizing options for swimwear that caters to women of all body types.
2. Empowering Clothing - Disruptive Innovation Opportunity: Create clothing lines that remove labels and promote body positivity, aiming to celebrate diversity and empower individuals.
3. Ethical Fashion - Disruptive Innovation Opportunity: Introduce sustainable and ethical practices in the fashion industry by donating a portion of proceeds to underprivileged families and communities.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Design innovative and comfortable swimwear for women sizes 8 - 16, addressing the previously neglected demographic.
2. Textile - Disruptive Innovation Opportunity: Develop fabric technology that combines style, comfort, and flattering cuts for swimwear, appealing to modern women.
3. Philanthropy - Disruptive Innovation Opportunity: Incorporate social responsibility in the fashion industry by donating proceeds to help underprivileged families, promoting a more ethical approach.