The Bodega Drop 1 was recently unveiled for the Spring/Summer 2021 season full of fresh new designs prepared for the warmer temperatures. The capsule spotlights the brand's Boston roots and delivers a slew of hoodies, graphic tees, and shorts for the first drop.
Kicking off the collection are the matching sets made up of a hoodie and nylon shorts combination. It boasts a mult-tonal palette and offers a selection of either vibrant or muted options. The color blocking designs range from olive green to pink, to brown, and dark navy blue. All of these are detailed with branding details nodding to Bodega. The print graphics include topographical looks as well, which can be seen on items such as the camp shirt.
Multi-Tonal Breathable Garments
The Bodega Drop 1 for SS21 is Full of Bright Colors and Graphics
Trend Themes
1. Multi-tonal Garments - The trend towards multi-tonal garments opens up opportunities for textile companies to develop new dye techniques and color palettes that can be implemented across various apparel items.
2. Breathable Fabrics - The rise in demand for breathable fabrics presents a disruptive innovation opportunity for companies to develop new materials that offer both comfort and performance for consumers.
3. Graphic Prints - The popularity of graphic prints seen in the Bodega Drop 1 collection highlights the ongoing trend towards bold and eye-catching designs, which could be implemented by fashion houses looking to differentiate their products in a crowded market.
Industry Implications
1. Apparel Manufacturing - The multi-tonal and breathable garments trend presents an opportunity for apparel companies to expand their product lines by incorporating new fabric technologies, dye techniques, and graphic design elements into their offerings.
2. Textile Production - The trend towards breathable fabrics creates opportunities for textile manufacturers to provide materials that offer both comfort and performance, which can be used by various industries such as sports apparel, outdoor gear, and athleisure wear.
3. Fashion Design - The use of graphic prints in the Bodega Drop 1 collection demonstrates a potential for the fashion industry to explore collaborations with artists and designers to create unique and visually stunning apparel collections.