Trend Hunter's Boat Trend Report reveals prominent and obscure boating trends popular among consumers. From multimillion dollar yachts to eco-friendly watercrafts, our research covers boat trends enticing consumers regardless of the economic climate.
For businesses that want a better understanding of today's boating industry, our market research will help them gain valuable insight that can be leveraged for innovation and inspiration. Featuring trends like Borrowed Luxury and Portashop, users will recognize how the boating industry affects everything from fashion to furniture. With hundreds of examples of crowd-sourced research and 50 PRO Trends, our data will spark innovation and jump-start creativity at your company.
Use our research to isolate key changes that will make you more competitive in the marketplace.
Boat Trend Report
Discover the Latest Yachts Sparking Consumer Interest
Trend Themes
1. Borrowed Luxury - Adapting the sharing economy model to the luxury boating industry could provide innovative solutions to how people can enjoy high-end boats without owning them.
2. Eco-friendly Watercrafts - The use of sustainable materials, clean energy innovations, and eco-friendly production processes offer a promising opportunity for businesses to meet the growing demand for environmentally conscious boating solutions.
3. Portashop - With the rise of remote work and digital nomads, mobile businesses like pop-up shops and food trucks can be adapted to the boating industry, offering services and products while on the go and providing a new type of customer experience.
Industry Implications
1. Luxury Boating - Adapting to a shared economy model, reducing carbon footprint and providing personalized customer experiences could help luxury boating companies to attract new customers in a changing market.
2. Sustainable Materials - Introduction of sustainable materials and innovative designs fueled by new technologies could help boating companies to gain competitive advantage and meet the growing demand for eco-friendly products.
3. Mobile Business - The convenience of portability and personalized customer experience are not limited to land-based businesses, and boating companies could adapt mobile business models to provide a new type of service.