Artisanal Spring-Ready Traditional Fashion

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Perte D'ego Unveils the Boarding Call Capsule for SS23

Indian fashion imprint Perte D'ego introduces its latest Boarding Call collection that is designed for the Spring/Summer 2023 season. It dives into themes of artisanal craftsmanship as the main focus, with inspiration from vintage travel posters, close childhood memories, and summer adventures.

The eclectic range of seasonal looks is packed with traditional design techniques including that intricate applique and hand-dyeing. It also uses hand embroidery and Zari weaving to craft some of the items as well. The color palette includes a plethora of saturated hues that bring life to the looks. This includes orange, blue, yellow, and purple that are seen across many outfits along with bright embroidery and beaded details that are paired with shimmering gemstones on neutral bases.
Trend Themes
1. Artisanal Fashion - The rise of traditional handcrafted techniques and vintage design themes, creating opportunities for small-batch productions and localized supply chains.
2. Sustainable Fashion - The incorporation of eco-friendly materials and circular design principles, reducing waste and carbon footprint in the fashion industry.
3. Personalized Fashion - The customization of clothing and accessories according to the customer's preferences and body measurements, providing a unique and tailored shopping experience.
Industry Implications
1. Fashion - The use of traditional techniques and personalized shopping experiences in fashion lines, leading to an increased demand for sustainable and ethical production methods.
2. Textile - The incorporation of eco-friendly fibers and dyes, as well as the resurgence of traditional weaving and embroidery techniques, leading to innovation in textile technology and sustainability.
3. Tourism - The use of vintage travel themes and colorful motifs in fashion design can attract a new demographic of travel enthusiasts and promote cultural tourism, leading to a boost in local economies.

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