The use of board games has proliferated past the sphere of gaming, and these childhood pastime favorites are now being used for inspiration behind marketing and packaging. Snakes and ladders, although a fine piece of entertainment on a rainy day, has also been integrated into auto designs and even restaurant interiors. The Board Game Trend Report offers a look into how businesses can use these popular games to inspire certain product designs and advertising campaigns.
Even the alcohol industry has taken note of popular games, and companies like Corona even offered consumers a chance to play while sipping back on a bottle of delicious beer. Designing packaging as a board game is a great way to keep consumers interested and carefree while enjoying certain products.
Board Game Trend Report
From Sudoku Spinoffs to Architectural Trivia Games
Trend Themes
1. Board Game-inspired Marketing - The trend of using board games for inspiration behind marketing and packaging presents opportunities for businesses to create engaging and interactive campaigns.
2. Integration of Games in Non-gaming Industries - The integration of board game concepts into industries such as auto design and restaurant interiors opens up disruptive innovation opportunities for businesses to create unique and immersive customer experiences.
3. Alcohol Industry Embracing Gaming - The alcohol industry's adoption of popular games, such as Corona offering games to accompany their beer, showcases opportunities for businesses to combine gaming and product experiences to enhance consumer enjoyment.
Industry Implications
1. Marketing and Advertising - The use of board games for marketing and packaging serves as a disruptive innovation opportunity for businesses to create memorable and interactive campaigns.
2. Design and Architecture - The integration of board game concepts into auto design and restaurant interiors presents disruptive innovation opportunities for businesses in the design and architecture industry to create unique customer experiences.
3. Alcohol and Beverage - The alcohol industry's embrace of gaming offers disruptive innovation opportunities for businesses in the alcohol and beverage industry to enhance consumer enjoyment through interactive experiences.