The BMW PureBoxer Jacket has been unveiled as one of the garments within the 2020 BMW Motorrad Heritage Collection as an outerwear style that will offer exceptional style and protection for riders. The jacket is crafted with the style of classic garments from the 1920s and maintains a vintage aesthetic that highlights the best-quality features of premium materials of today. This includes ultra-thin NP Flex shoulder and elbow protectors, a quilted thermal liner, zippered cuffs and more hidden inside the premium 1.2mm horse leather exterior.
The BMW PureBoxer Jacket is priced at $1,199, and features a BMW badge on the arm that is affixed with two screws and can be swapped out for alternative logo designs for a distinct finishing touch.
Stylish Motorcyclist Outerwear
The BMW PureBoxer Jacket Has a Premium, Customizable Design
Trend Themes
1. Heritage-inspired Motorcyclist Gear - There is an opportunity to design and market motorcycle gear that harkens back to classic styles while integrating modern protective features.
2. Customizable Motorcycle Apparel - Businesses can offer custom options for motorcycle apparel, such as replaceable logo badges, allowing riders to express their personal style.
3. Protective Motorcycle Gear Innovation - There is a need to invest in developing innovative solutions that offer better protection to riders. This includes more lightweight, flexible, and comfortable materials without sacrificing safety.
Industry Implications
1. Motorcycle Apparel Industry - The motorcycle apparel industry can explore designs and materials that fuse classic designs with modern features and functionality.
2. Luxury Motorcycle Brand Industry - Luxury motorcycle brands can position themselves as innovators by offering customizable, premium protective gear, and establishing brand partnerships with innovative material manufacturers.
3. Materials Science Industry - The materials science industry can invest in R&D to develop lightweight, flexible, and durable materials that can be incorporated into protective motorcycle gear without compromising safety or comfort.