Though car companies aren't typically known for creating media content, BMW is producing a new short film through its resurrected media arm, BMW Films.
Entitled 'The Escape,' the film features the Oscar-winning actor Clive Owen as a mysterious figure known only as "the driver." Beyond its on-screen star power, BMW Films' short was directed by Neil Blomkamp, the man behind 'District 9,' 'Elysium,' and 'Chappie.' Supporting characters in the film include recognizable names like Dakota Fanning and Vera Farmiga.
Automobile-branded short films are somewhat new territory in general, but this isn't BMW Films' first project. The Escape is a follow-up to the company's 2001-2002 short film series called 'The Hire,' which also starred Clive Owen. That series included big-name directors as well, such as Alejandro Inarritu, Ang Lee, Guy Ritchie, John Woo and Tony Scott.
Automobile-Branded Action Films
BMW Films' 'The Escape' Stars Clive Owen
Trend Themes
1. Automobile-branded Short Films - Creating short films featuring automobiles as a marketing strategy can be a disruptive innovation opportunity for car companies.
2. Resurrected Media Arms - Reviving media arms within companies can open up opportunities for creative content creation and brand promotion.
3. Celebrity-driven Content - Using well-known actors and directors in branded content can help generate buzz and attract a wider audience.
Industry Implications
1. Automotive Industry - Car companies can leverage automobile-branded short films to showcase the features and capabilities of their vehicles.
2. Film Industry - Collaborating with car companies on branded short films can provide opportunities for filmmakers to produce unique and engaging content.
3. Marketing and Advertising Industry - Creating celebrity-driven branded content can help companies increase brand visibility and reach a broader consumer base.