Barbie has been a style icon since her debut in 1959 and remains one to this day, thanks to her ability to constantly change up her look, as seen in the second iteration of the BMR1959 collection, which is full of streetwear styles. The BMR1959 line revisits Barbie's fashion heritage and fuses it with modern designs like brightly colored latex, two-piece crop top sets, bamboo-inspired earrings, oversized houndstooth blazers, colorful eyeliner and hair to match.
There are 10 new versions of Barbie and Ken that can be ordered with the newest additions to the BMR1959 collection. The fashion dolls each sport completely different silhouettes that look just as interesting apart as they do together as part of grouped sets like the Barbie BMR1959 Wave 2 Gift Set.
Streetwear Barbie Collections
The Second BMR1959 Collection Celebrates Barbie's Heritage
Trend Themes
1. Streetwear Barbie Collections - Opportunity for creating streetwear-inspired fashion collections for dolls, merging fashion heritage with modern designs.
2. Fashion Doll Silhouettes - Opportunity to design fashion dolls with unique and diverse body shapes to cater to a wider range of consumers.
3. Grouped Fashion Sets - Opportunity to create bundled sets of fashion dolls that can be mixed and matched, encouraging collectors to purchase multiple dolls at once.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity in the toy manufacturing industry by creating fashion dolls that reflect current fashion trends.
2. Fashion and Apparel - Opportunity for fashion designers and retailers to collaborate with Barbie to create limited edition streetwear collections for consumers.
3. Collectibles Market - Opportunity for the collectibles market to tap into the demand for unique and diverse fashion dolls, attracting collectors of all ages.