Like many makeup products, the Accomplice Instant Blurring Beauty Powder with Brush by Marc Jacobs Beauty is packaged in a bag-friendly compact with a mirror and a brush applicator. However, the product sets itself apart as a "statement compact" that boasts an innovative design with a built-in brush. Rather than being stored inside of the closed compact, the brush component actually fits into the container itself and stays there as it is magnetized to the lid.
The cleverly packaged blurring beauty powder is offered in four shades with names like 'Muse' and 'Ingenue.' Applying the product to the face is as easy as sliding out the silver-colored brush handle and sweeping the applicator over portions of the face that would benefit from reduced shine, a warm glow or an instant touch-up.
Magnetic Brush Compacts
Marc Jacobs Beauty's Blurring Beauty Powder Comes in an Innovative Case
Trend Themes
1. Statement Compacts - Innovative designs that incorporate built-in brushes and magnetized components present disruptive innovation opportunities for the cosmetics industry.
2. Bag-friendly Packaging - Creating makeup products with convenient, compact packaging that is easy to carry and use on-the-go opens up opportunities for disruptive innovation in the beauty industry.
3. Blurring Beauty Powders - Developing powders that provide blurring effects to reduce shine and enhance the appearance of the skin creates disruptive innovation opportunities in the cosmetics market.
Industry Implications
1. Cosmetics - Incorporating innovative packaging and design elements in the cosmetics industry can disrupt traditional product formats and improve user experience.
2. Beauty - Creating bag-friendly beauty products that are convenient for consumers on-the-go opens up disruptive innovation opportunities in the beauty industry.
3. Makeup - Developing blurring beauty powders with unique packaging and applicator designs can disrupt the makeup market and offer enhanced performance and convenience to consumers.