Until very recently, the beverage brand BluePrint only sold its juices to consumers via delivery or pick-up services. Now its delicious selection of juice is available for purchase in single servings of 16 oz.
The fresh juice is known for its exotic flavoring and unparalleled health benefits.
Packaged in clear bottles (differentiated then by the rich color of the juice) and sealed with charming blue bottle caps, the packaging of the new product is as fresh as its contents. The bottle also lists the ingredients on the front of the bottle in a simple white font. Ingredients such as kale, cucumber, ginger and mint make these juices not only one of a kind, but also a very healthy alternative to pop or other sweetened juices on the market.
Simplistic Beverage Branding
BluePrint Offers New Refreshing and Cleansing Single Serving Juices
Trend Themes
1. Single Serving Beverages - Expanding the market by offering single serving beverages provides convenience and accessibility to consumers.
2. Clear Packaging - Utilizing clear bottles and simple design provides transparency and freshness to the product, appealing to health-conscious consumers.
3. Exotic Flavoring - Incorporating unique and exotic flavors offers a differentiated product that stands out among competitors.
Industry Implications
1. Beverage - The beverage industry can explore the opportunity of offering single serving options with clear packaging and exotic flavors.
2. Health and Wellness - The health and wellness industry can benefit from clear packaging and exotic-flavored single serving beverages as a healthy alternative to sugary drinks.
3. Food and Beverage Packaging - The food and beverage packaging industry can capitalize on the trend of clean and transparent packaging to cater to health-conscious consumers.