More consumers are opting for almond butter as an alternative spread and industry leader Pip and Nut recently launched the Blueberry Trail Mix Almond Butter that functions as a delicious addition to a variety of meals.
The Blueberry Trail Mix Almond Butter comes as a new way for consumers to enjoy the highly nutritious spread in an invigorating flavor. The spreadable is formulated with almond butter, sunflower, pumpkin seed butter, blueberries, coconut, and almond nibs and will appeal to conscious consumers thanks to its vegan-friendly formula that contains only natural ingredients and no palm oils.
Pip and Nut's Blueberry Trail Mix Almond Butter is available online at Ocado.com and in Sainsbury, Boots, Whole Foods, Holland, Barrett, as well as in 228 Morrisons stores starting January 13.
Blueberry-Infused Almond Butters
Pip & Nut Debuted the New Blueberry Trail Mix Almond Butter
Trend Themes
1. Alternative Nut Butters - As consumers increasingly seek for healthier and more diverse spreads, introducing alternative nut spreads, such as those made from cashews or hazelnuts, may create a disruptive opportunity in the market.
2. Superfood-infused Spreads - Incorporating other superfoods into nut spreads, similar to how Pip & Nut introduced blueberries in their product, can attract health-conscious consumers and potentially disrupt the market.
3. Vegan-friendly Recipe Formulations - Creating spreadable alternatives made from plant-based ingredients or formulas that exclude certain ingredients, such as palm oil, can appeal to vegan consumers and provide a disruptive niche in the market.
Industry Implications
1. Health Food - The trend of wellness and healthy food options continues to dominate in the food industry, creating an opportunity for innovations that feature non-artificial, natural substitutes and superfood ingredients.
2. Retail - Brick-and-mortar and e-commerce retailers can benefit from vegetable-based and superfood-infused spreads as more consumers seek non-traditional spreads to substitute for peanut butter and other spreads based on almonds.
3. Packaged Foods - Opportunities exist to infuse spreads such as dips, sauces and sandwich fillings with healthier ingredients that offer additional benefits such as added nutrition from plant-based or natural formulation to attract consumers that prioritise their health and vitality.