Just in time for the summer season, Nike introduces a new tonal design to join the roster of Air Presto sneakers -- the brand launches the Blue Rose colorway this time around. It boasts a bright blue hue that is accented with a subtle floral pattern throughout.
The base foundation is made from blue neoprene material and it is decorated all over with floral graphics along with a matching lace cage over the forefoot. Branding details can be seen detailing the rubberized tongue bags, and the black Swoosh that is embroidered onto the tongue for a touch of contrast. It can also be seen on the heel counters and the printed insoles. Rounding out the shoes are crisp white laces and a white midsole foundation.
Blue Floral-Printed Sneaker Models
Nike's Air Presto Sneakers Gets a Blue Rose Colorway Palette
Trend Themes
1. Floral-printed Footwear - Designers can incorporate floral patterns into footwear to create unique designs for the summer season.
2. Tonal Colorways - Launching tonal colorways with subtle patterns can add a new touch of excitement to classic sneakers.
3. Brand Design Consistency - Designers can maintain brand consistency by detailing with branding logos throughout the sneaker design.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can benefit from creating unique colorways and patterns for seasonal collections.
2. Fashion - Floral patterns continue to be a popular trend in fashion, and incorporating them into footwear can increase fashion brand awareness.
3. Textile Manufacturing - Sneaker manufacturers can collaborate with textile companies to experiment with unique materials, such as neoprene, for sneaker designs.