Nike introduces its latest Blue Ribbon SB sneaker model, which is designed with inspiration and direct cues drawn from its classic Cortez silhouette. The shoe spotlights its tongue and the branding details that adorn it - it is also padded for a comfortable fit.
The overall structure has ridged grills from the design language of the Cortez. It takes on a more contemporary angle this time around, readying the design for skate purposes. It has the aforementioned padded tongue to support this and a cupsole and cushioned sole unit. It's made in a minimal color palette of black and white and is made using a blend of suede and mesh materials at the upper with leather branding on the side and heels.
Minimal Padded Lifestyle Sneakers
Nike's Blue Ribbon SB Shoes Celebrate its Signature Cortez
Trend Themes
1. Padded Lifestyle Footwear - Opportunity for companies to incorporate innovative padding technology into footwear designs.
2. Cortez-inspired Sneakers - Increasing demand for classic designs updated with modern features, providing opportunity for companies to introduce updated versions of popular styles.
3. Minimalist Color Palettes - Growing popularity of neutral and monochromatic color schemes in fashion, providing opportunity for companies to create sleek and versatile designs.
Industry Implications
1. Footwear - Opportunity for footwear companies to incorporate the latest trends in design and technology into their product lines.
2. Fashion - Opportunity for fashion brands to collaborate with major athletic companies to create limited edition collections and stay on-trend with current styles.
3. Athletic Apparel - Opportunity for companies to utilize popular athletic designs to create comfortable and stylish clothing for everyday wear.