Luxury fashion house Burberry works in collaboration with the popular manga series Blue Period on a new project alongside one. Blue Period is a series that is written and illustrated by Tsubasa Yamaguchi and it tells the story of Yatora Yaguchi, who is a popular high schooler that is bored with life searching for inspiration through painting and enters the world of art.
The new collaboration showcases the artist anthropomorphizing the brand and the iconic Lola bag by Burberry in the new story. It highlights the same visual aesthetics of the manga series and in order to mark the special collaboration, there are new promotional illustrations that showcase the different characters adorned in unique Burberry items.
Luxe Fashion-Joint Manga Series
Blue Period and Burberry Join Forces on a New Collaboration
Trend Themes
1. Fashion-manga Collaborations - Opportunity for luxury brands to partner with popular manga series to create unique clothing collections and promotional illustrations.
2. Virtual Brand Anthropomorphization - Disruptive innovation opportunity for brands to virtually personify their products and incorporate them into popular cultural narratives.
3. Marketing Through Fan Communities - Opportunity for companies to market their products by collaborating with popular fan communities and incorporating their brand into the narratives of those communities.
Industry Implications
1. Fashion - Opportunities for fashion brands to collaborate with popular manga series and integrate their clothing collections into popular cultural narratives.
2. Publishing - Opportunities for publishers and manga series creators to work with luxury brands to promote their work and reach new audiences.
3. Marketing - Opportunities for marketing companies to help brands strategically collaborate with fan communities and leverage the power of those communities to promote their products.