The Vancouver-based MELU Juice & Health Bar is offering a new Blue Majik Mylk as part of its "Nut Mylk" collection.
With blue algae being increasingly popular in lattes, the ingredient is expanding across categories to cater to experiential consumers. The beverage is based in activated cashews, blueberries, banana, cinnamon, and E3Live Blue Majik Algae – where it gets its name and color from. These ingredients come together to form a flavorful smoothie that offers a variety of health benefits, including immune system-boosting, an energy and mood boost, antioxidants, and anti-aging benefits.
The Blue Majik nut milk is vegan-friendly, and functions as an excellent pre or post-workout aid for consumers seeking nutrients that accompany their exercise routines.
Cashew-Based Algae Milks
The Blue Majik Beverage Offers a Multitude of Health Benefits
Trend Themes
1. Algae-based Beverages - As blue algae continues to grow in popularity, there are opportunities to create new algae-based beverage products with unique health benefits.
2. Plant-based Nut Milks - The rise of veganism and health-conscious consumers creates an opportunity for creating a variety of plant-based nut milk products with unique ingredient combinations.
3. Functional Beverages - There is an opportunity to create functional beverages that target specific health benefits, catering to consumers who are looking for more than just hydration from their beverages.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate unique ingredient combinations and capitalize on health benefits to create innovative products for health-conscious consumers.
2. Fitness and Wellness - The fitness and wellness industry can offer consumers functional beverages that target specific health benefits and aid in workout recovery.
3. Plant-based Alternatives - The plant-based alternative industry can incorporate new and unique ingredients to create a variety of plant-based nut milk products to cater to the growing demand of health-conscious and vegan consumers.