New Balance continues to grow its collaborative work alongside New York City's Aimé Leon Dore as the duo shines a spotlight on the 650 sneaker model, delivering a blue colorway palette. The high-top lifestyle sneakers are detailed with blue and white colors throughout the silhouette, but there has yet to be a release date.
The construction is prepared for the warmer seasons of the year with its open mesh base to add a touch of breathability. On top of this is leather paneling throughout, leading down towards the gum sole units. New Branding branding details the medial side of the shoe and it is presumed that Aimé Leon Dore's branding will be seen along the tongue, similar to previous iterations.
Blue-Tonal High-Top Sneakers
Aimé Leon Dore and New Balance Drop the 650 in a Blue Colorway
Trend Themes
1. Collaborative Footwear Design - The growth of collaborations between footwear brands create opportunities for disruptive innovation and new product offerings.
2. Fashionable Sneaker Tech - Incorporating breathable and lightweight materials into fashionable sneakers can generate new opportunities for innovation and product differentiation.
3. Color-as-a-statement Trend - The use of bold colors in high-end sneakers as a fashion statement paves new opportunities for personalized and customizable designs.
Industry Implications
1. Footwear - The footwear industry can leverage collaborations and fashionable sneaker tech to create unique product offerings and increase market share.
2. Fashion - The fashion industry can capitalize on the color-as-a-statement trend to expand customization options and increase consumer appeal for fashion footwear.
3. Lifestyle - The lifestyle industry can leverage the collaboration trend to offer limited edition, high-end sneakers that cater to niche markets and create brand exclusivity.