Many fast food chains have used squid ink to create black burgers before, but this Australian restaurant offers bright blue burger buns. Available from Down Under eatery Ribs & Burgers, the chicken burgers are a promotional item for the release of X-Men: Apocalypse on Blu-Ray. More specifically, the blue burger buns were inspired by X-Men characters Mystique and Nightcrawler, who also have a deep blue skin color. In addition to the blue-hued buns, the burger features blue cheese as well as triple chilli chicken, lettuce, tomato and a variety of condiments.
Unfortunately, the strangely colored food will only be available for a limited time -- until September 28th. Although, Deliveroo will be offering it during special hours in Sydney.
Bright Blue Burgers
This X-Men-Themed Burger in Australia Features Unusual Blue Burger Buns
Trend Themes
1. Colored Burger Buns - The popularity of brightly colored burger buns presents an opportunity for food industry to create unique visual experiences and attract customers.
2. Movie-inspired Foods - The trend of movie-inspired foods offers opportunities for creative advertising and promotional strategies.
3. Delivery-focused Fast Food - Delivery-focused fast food companies like Deliveroo can benefit from partnering with restaurants to offer limited time promotional menu items.
Industry Implications
1. Fast Food - Fast food chains can take advantage of the trend of creatively colored burger buns to differentiate themselves from competitors and attract customers.
2. Movie Industry - The movie industry can explore new promotional opportunities and partnerships with the food industry through movie-inspired menu items.
3. Food Delivery - Food delivery companies like Deliveroo can benefit from offering unique menu items from partnered restaurants that are only available through their platform.